How to Come Up with New Content Ideas: A Step-by-Step Guide
Creating fresh, engaging content regularly can be challenging.
However, with a strategic approach, you can consistently come up with new content ideas that resonate with your audience and enhance your brand's online presence.
One effective method is to repurpose a single idea into multiple content pieces. This not only maximizes the value of your ideas but also saves time and effort.
Here's how you can do it using a practical framework.
Step 1: Identify Your Core Topic
Start with a broad topic that is relevant to your audience. Choose a topic that offers a wealth of subtopics to explore and is aligned with your brand's expertise and your audience's interests.
Step 2: Break Down the Topic into Subtopics
Once you have your core topic, break it down into smaller, manageable subtopics. Here’s how you can do this:
How to: Provide a practical guide or tutorial related to your topic.
Truth bomb: Share an important insight or reality check about your topic.
Unpopular opinion: Present a controversial or counterintuitive perspective on your topic.
Story: Share a personal or client story that illustrates a point related to your topic.
Actionable tip: Offer a specific, actionable piece of advice that your audience can implement.
Step 3: Develop Content for Each Subtopic
Now that you have your subtopics, you can create various types of content for each one. Let’s explore how to do this effectively.
1. How to:
Blog Post: Write a detailed blog post explaining the steps or strategies for your “how to” subtopic. Include tips, examples, and visuals to make it comprehensive and engaging.
Social Media Carousel: Create a carousel post for Instagram or LinkedIn, breaking down the steps or tips. Each slide can focus on a different aspect, making the information easy to digest.
Video Tutorial: Produce a short video tutorial demonstrating the process or strategy. Share this video on YouTube, Facebook, and other video platforms.
Email Newsletter: Summarize the blog post in your email newsletter, encouraging subscribers to visit your blog for more detailed information.
Infographic: Design an infographic that visually represents the steps or tips. Share it on Pinterest and other visual platforms.
2. Truth bomb:
Blog Post: Discuss the critical insight or reality check in a detailed blog post. Use real-life examples and statistics to support your points.
Reel or TikTok Video: Create a short, engaging video emphasizing the truth bomb. Use a mix of text overlays and visuals to keep it interesting.
Podcast Episode: Record a podcast episode discussing the truth bomb in detail. Invite a guest expert to share their insights.
Case Study: Share a case study from your own experience or a client’s, illustrating the truth bomb in action.
Social Media Post: Craft a series of posts highlighting different aspects of the truth bomb, including tips and real-life examples.
3. Unpopular opinion:
Blog Post: Write a comprehensive article presenting your unpopular opinion. Include statistics, industry trends, and expert opinions to support your argument.
Video Interview: Interview an industry expert on the topic and share the video on your social media channels and YouTube.
Webinar: Host a live webinar discussing your unpopular opinion and why you believe it’s valid. Encourage attendees to ask questions and engage in the discussion.
Infographic: Create an infographic comparing your unpopular opinion with common beliefs.
LinkedIn Article: Publish a detailed article on LinkedIn, leveraging the platform’s professional audience to spark a discussion.
4. Story:
Blog Post: Share a detailed story related to your topic. Include specific strategies, tools used, and measurable results.
Step-by-Step Guide: Create a downloadable guide or eBook outlining the process or story in detail.
Webinar: Host a webinar demonstrating how the story unfolded, using it as a real-life example.
Social Media Stories: Use Instagram or Facebook Stories to share quick tips and snippets from the story, driving traffic to your blog post or guide.
Podcast Episode: Discuss the story in-depth on your podcast, providing additional insights and answering listener questions.
5. Actionable tip:
Blog Post: Write an article providing actionable tips related to your topic. Include examples of successful implementation and tips for personalizing the advice.
Checklist: Develop a checklist for the actionable tip, which readers can download and use as a reference.
Video Series: Create a series of short videos, each focusing on a different aspect of the actionable tip.
Email Course: Offer a free email course that walks subscribers through the process of implementing the actionable tip.
Infographic: Design an infographic that outlines the steps for implementing the actionable tip, making it easy to understand at a glance.
Step 4: Distribute Your Content
Once you have created content for each subtopic, distribute it across various platforms to reach a wider audience. This includes your blog, social media channels, email newsletters, and more. Repurposing content in this way ensures you make the most of your ideas while keeping your content fresh and engaging.
Coming up with new content ideas doesn't have to be overwhelming.
By breaking down a core topic into subtopics and repurposing content across different formats, you can create a steady stream of valuable content for your audience. This approach not only saves time but also ensures consistency and variety in your content strategy. Give this framework a try and watch your content creation process become more efficient and effective.
Happy content creating!
