Want to attract more customers with simple and tailored marketing strategies?
Join my 6-month map out your marketing coaching program and grow your business without spending 20+ per week on your marketing.
Are you struggling to find marketing that actually works?
You’ve tried it all:
Posting on every platform, hoping something will finally work.
Buying self-paced courses you never have time to finish.
Followed “experts” who promise to make you the overnight success.
And yet, customers are still not banging down your door.
You’re just not sure where to focus your energy, and sick of wasting time and money on strategies and resources that don’t deliver.
I can help you.
Not by overpromising, with cookie-cutter approaches or telling you to spend 20+ hours per week on your marketing.
Instead with my small business marketing coaching program. I will help you create and implement tailored and no-fluff strategies and systems that will attract more customers, and build a business you’ve always wanted.
First intake starts 17th February
Only 10 spaces available
Why map out your marketing is designed for you
Forget the cookie-cutter and self-paced marketing courses out there, this 6-month comprehensive program is designed for small service based businesses to provide personalised support, tailored strategies, and a close knit community to help you implement with ease and grow your business with confidence.
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WEEKLY COACHING
Receive expert guidance and personalised advice
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TAILORED ADVICE
Create strategies and systems to meet the needs and goals of your business.
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COLLABORATIVE COMMUNITY
Connect with like-minded businesses to learn, share insights and grow together.
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EFFORTLESS IMPLEMENTATION
Implement your marketing in less time.
No more…
Struggling to attract customers despite hours spent marketing.
Unsure how to create a clear strategy to find and convert dream clients.
Overwhelmed by endless tactics and platforms, trying to do it all.
Not getting enough leads to grow your business.
Doubting your ability to succeed without a solid marketing plan.
Instead you’ll
Build systems and automations that attract and convert with just 3 hours of marketing per week.
Create a tailored strategy and action plan to scale your business beyond 4-figure months.
Feel confident with a streamlined approach that reaches and converts customers effortlessly.
Develop an evergreen lead generation strategy to consistently grow your email list and attract clients.
Stay motivated and supported with accountability to take action and master your marketing.
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Linja Reid - The Connected Bookkeeper
Bec is an incredible strategist because she really connects in with your business and creates a plan that works for you, your capacity and digs a little deeper when you're feeling lost. She's relatable and easy to work with and makes things really clear for those of us who aren't natural marketers!
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Lisa Infante - Courage to Change Collective
Bec went above and beyond for me, making sure she did background research on where my business sits in the marketplace, so all the info and suggested changes she put forward were directly correlated to areas that will make a difference to the success and visibilty of my business.
Last year, I went from fully booked to zero clients.
I am guilty of letting my marketing slip to the bottom of the list.
I thought I was fine, until October hit, and suddenly I had no clients.
I questioned everything and seriously considered going back to a day job.
All because I hadn’t prioritised my marketing.
That’s when I made a change.
I became my own client.
I created a marketing strategy and system to attract, nurture, and consistently convert clients.
No more scrambling.
No more guessing.
No more trying to be everywhere in my marketing.
No more trying to serve everyone.
I finally had a framework to keep my pipeline full so I’d never have to worry about finding my next client.
Now, I’m on a mission to help solopreneurs and small service-based businesses do the same.
The Map Out Your Marketing coaching program will give you the clarity, strategies, and support to consistently attract your dream clients without spending 20+ hours a week on your marketing.
Because marketing shouldn’t feel overwhelming, and you shouldn’t have to sacrifice growth when you’re busy.
How do you know this program will change your business?
How many group programs have you joined but never fully used?
How many courses or workshops have you attended without taking action?
I know you have great intentions to grow your business, but without a clear path to implementation, it’s easy to fall back into old patterns.
That’s why this program is different.
This program is a blend of everything you need to not only plan out your marketing strategies and systems, but to implement it together, with support from me, your community and the marketing experts.
Your 6-month roadmap to attracting more customers
and growing your business.
I don’t believe in cookie-cutter solutions for growing your business. Every business is unique, and your marketing should be too.
That’s why I’ve created a framework designed to adapt to your needs, guiding you through a clear process to build a marketing system that works for you and your goals.
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Define your business goals
Identify your ideal customers
Discover what makes your business unique and help you stand out in your industry
Understand your competitors
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Nail your marketing messaging
Map out your customer journey
Build your strategy that will attract, nurture and convert.
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Creating a content creation system
SEO basics
Email marketing
Paid ads basics
Automations
Traditional and community marketing
Run campaigns that drive sales
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Setting up KPIs
Analytics basics
Setting up 90-day plans
Learn and action workshops
Every month, there will be a workshop being run by either myself, or a marketing specialist.
These workshops aren’t just designed to learn, but also implement with support from experts in their field.
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CREATING BOTS USING CHAT GPT
Run by Bec
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COPYWRITING AND SEO BASICS
Run by Angela Pickett copywriter
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CONTENT CREATION SYSTEM
Run by Shannon from Rise and Ripple
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LEADS ON AUTOPILOT
Run by Bec
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SCALE WITH PAID ADS
Run by Kat from Crane Creative
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GOOGLE ANALYTICS
Run by Amy from Amy Who
You’ll have all the support you need to focus on the marketing that matters.
Simple strategies and marketing systems.
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Karen Miller - Solopreneur
Bec is very lovely to work with and listens to exactly what you'd like to achieve but also has an inate wisdom in the area of marketing and will expertly guide you to what's needed. I feel like I gave Bec very little information and she put together the perfect marketing campaign for us.
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Felicity Pascoe - The SheEO Agency
I loved my time working with Bec. It was so comforting knowing I was working with someone who knew her stuff and could get me to where I needed to get to, quicker than I could on my own. She is very thorough, very calm, friendly, genuine and honest with her her thoughts on best approach.
Map out your marketing program includes
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WEEKLY GROUP COACHING CALLS
Weekly sessions to tackle key areas of marketing and provide ongoing support
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SUPPORTIVE ONLINE COMMUNITY
A supportive online community with daily access to like-minded businesses and me.
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MONTHLY WORKSHOPS
Hosted by experts, these workshops dive deep into key marketing strategies (e.g., lead magnet creation, automatio
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MONTHLY CO WORKING SESSIONS
Collaborative, co-working sessions to work on your marketing or business tasks in a supportive group setting.
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LIFETIME ACCESS TO THE CONTENT
Unlimited access to foundational modules and recordings of expert sessions for future use.
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QUARTERLY PLANNING SESSION
Quarterly sessions to review progress and plan for the next steps.
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EASY-TO-IMPLEMENT MODULES
Work at your own pace with a workbook, templates and action-driven activities.
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MARKETING WORKBOOK
Editable workbook to help you create and track your tailored strategy.
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FEEDBACK AND REVIEWS
Post your work in the community to receive constructive feedback from me and the group.
Ready to attract more customers and grow your business?
The Map Out Your Marketing program is perfect for solopreneurs and service-based business owners, who are ready to:
Take action and implement proven strategies tailored to their business.
Simplify their marketing with clear systems and strategies that save time.
Attract consistent, high-quality customers without the guesswork.
Focus on what works for their unique business instead of wasting time on generic advice.
This program isn’t for everyone and that’s okay.
This program is not for you if:
You’re not ready to commit at least 2-5 hours per week to work on your marketing.
You’re not prepared to go all in and take action to grow your business.
You prefer to work entirely on your own and don’t need external accountability or expert support.
This program is built for action-takers who are ready to invest in themselves, follow a proven process, and see real results. If that’s you, I’d love to have you join us!
I know you didn’t get into business, to be a full-time marketer
As a mum of two boys (2 and 10 months), I know you didn’t get into business to be spending ALL your time doing marketing.
You got into business for the flexibility, to build a business without having to sacrifice being a parent.
I understand the reality, and the guilt.
Even though I love marketing, I don’t want to spend more time on it than I have to.
The best part? You don’t have to.
With a marketing system, you can simplify and automate your marketing, so that you’re attracting customers and growing your business, even when you’re spending time with your family.
Hi, I’m Bec Alison
A Small Business Marketing Consultant with 7+ years experience, a Bachelor’s of marketing and a passion for helping solopreneurs and business owners of serviced-based businesses.
I have worked across several hotels in Adelaide as their marketing manager before starting my own business where I have helped 30+ businesses over the last 3 years.
What sets me apart is my commitment to tailoring each marketing plan to fit the unique goals and challenges of every client. I’m not just about following the latest fads; I’m about finding what truly works for your business.
My promise to you
I can’t guarantee what kind of results you will get because every business and brand is different, but I will promise you this.
You will make your money back on this program within 6 months.
I’m confident in the results this program delivers that I guarantee you’ll make your investment back within 6 months.
As your coach, I’ll be with you every step of the way, providing the guidance, strategies, and support you need to see real results.
However, this guarantee is a partnership, it only works if you commit to the process, show up, and implement the strategies we build together.
Your success is my priority, and I’ll do everything I can to help you achieve it.
Let’s make it happen!
Awards and features
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Hayley - Zynski Bakes
You’re the best !! I sat down and went though the marketing plan you gave me and wow, It’s like everything, so much work I think I’ll wallpaper it.
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Ros Gervay - Business Coach
She is a wealth of knowledge, highly skilled and genuinely wants your success. This combination is rare! If you're looking for support in your business, you've found your girl.
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Laura Butcher - TLC Properties
This strategy is exactly what my business needed, and I loved the messaging you came up with.
Case Studies
Dive deeper into the tailored solutions I’ve created for my clients and see the results they’ve achieved using my proven framework.
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Location: Regional Tourist Town
Goal: Become a must-visit destination for touristsThe Challenge:
A talented macaron and cupcake maker wanted her shop to be recognised as a key tourist attraction in her town but lacked the strategy to attract and retain tourists effectively.The Solution:
We built a tailored marketing strategy to position her business as a must-stop destination. Key actions included:Customer Targeting: Refined her ideal client persona to focus on tourists.
Visibility: Created a Tripadvisor presence, improved SEO rankings, and increased positive reviews.
Strategic Partnerships: Collaborated with local tourist operators to promote her shop.
Content & Advertising: Developed a content plan and ran ads on tourist-focused platforms.
The Results:
The strategy significantly increased visibility, boosted positive reviews, and drove more tourist traffic during peak seasons. Her shop became a recognised tourist hotspot in the region.n text goes here -
Location: Adelaide
Goal: Increase customers and sales for a new storeThe Challenge:
Six months into opening, Prelove struggled with attracting consistent customers and relied too heavily on immediate sales rather than nurturing potential leads.The Solution:
We implemented a lead generation and nurturing strategy to grow their email list and drive long-term engagement. Key actions included:Lead Collection: Launched a competition that grew their email list by 345 leads in three days.
Nurture Sequence: Created emails to build trust and awareness, followed by a special offer for participants.
Content Strategy: Crafted engaging content to demonstrate how Prelove solved customer problems.
The Results:
Within 30 days, email campaigns generated $5,000 in sales. Website traffic increased, and targeted ads built from the email list further boosted engagement. -
Industry: Professional Organising
Goal: Scale her business and explore new market opportunitiesThe Challenge:
Allie had big goals but lacked clarity on how to reach them, particularly in tapping into the deceased estate and senior downsizing markets.The Solution:
Using the Map Out Your Marketing framework, we identified opportunities, refined her strategy, and improved her content efforts. Key actions included:Market Strategy: Developed campaigns targeting deceased estates and seniors downsizing.
Content Expansion: Created a calendar of valuable tips, transformations, and eco-friendly product highlights.
Follow-Up System: Implemented a 60-day follow-up strategy to re-engage clients and increase repeat bookings.
The Results:
Allie successfully penetrated new markets, improved client retention, and scaled her business by booking more clients weekly. -
Industry: Real Estate
Goal: To attract and connect with everyday families through personalised messaging and marketing.The Challenge:
Operating in a highly competitive market dominated by large agencies, TLC Properties—a small, family-run real estate business—struggled to stand out. With 40% of the market made up of big brands, their marketing lacked the personal, relatable touch needed to differentiate themselves.The Solution:
We crafted messaging that aligned with how TLC Properties wanted to be perceived:Personalised Positioning: Highlighted their family-oriented, approachable service.
Unique Messaging: Positioned TLC as a “partner in property,” focusing on helping families with property sales and management.
Human Touch: Emphasised their high-quality, down-to-earth approach that resonated with everyday clients.
The Result:
TLC Properties now stands out as a relatable and trusted name in the real estate market. Their marketing reflects their values and personal approach, setting them apart from larger competitors and allowing them to connect more effectively with their target audience.
Save money on your marketing
Hiring someone to create a comprehensive and holistic strategy plus the implementation for your small business can be a significant investment.
Let’s consider if a good marketing expert creates a strategy that incorporates both traditional and digital strategies would be $3,500.
And let’s not forget the implementation.
Paid Ads Management: $1,000+ to set it up, plus another $1,000+ per month to manage it.
Email Marketing: $1,500+ to set up your lead generation and email marketing.
Social Media Management: $500–$1,500 per month for someone to handle content creation, posting, and engagement.
If you outsourced this over 6 months that’s $10,000.
With Map Out Your Marketing, you’ll get:
A comprehensive strategy tailored to your business.
Ongoing support through coaching, expert workshops, and feedback.
The tools and guidance to implement strategies yourself without needing to hire multiple professionals.
All for a fraction of the cost, plus you will walkaway with the confidence to outsource your marketing (If you choose) with the knowledge to know if you’re being taken for a ride.
Payment plan
$195 per week for 26 weeks
Weekly group coaching calls for support and tailored guidance.
Monthly expert-led workshops to learn and implement key strategies.
Lifetime access to foundational modules covering clarity, messaging, funnels, and lead generation.
Actionable templates and tools to simplify marketing implementation.
Private community for feedback, accountability, and celebrating wins.
Monthly co-working sessions for live implementation and productivity.
90-day progress check-ins to track achievements and refine strategies.
Access to all program recordings for ongoing learning and growth.
Custom marketing plan workbook to map out strategies and track progress.
Accountability structure to keep you motivated and focused throughout the program.
Pay in full
$4,990 upfront
Weekly group coaching calls for support and tailored guidance.
Monthly expert-led workshops to learn and implement key strategies.
Lifetime access to foundational modules covering clarity, messaging, funnels, and lead generation.
Actionable templates and tools to simplify marketing implementation.
Private community for feedback, accountability, and celebrating wins.
Monthly co-working sessions for live implementation and productivity.
90-day progress check-ins to track achievements and refine strategies.
Access to all program recordings for ongoing learning and growth.
Custom marketing plan workbook to map out strategies and track progress.
Accountability structure to keep you motivated and focused throughout the program.
BONUSES
One 60 minute 1:1 coaching call with me (Valued at $450)
A marketing and social media audit (Valued at $990)
Lifetime access to the modules (Priceless)
Custom marketing strategy workbook (Valued at $199)
How to Build an AI Marketing Assistant workshop (Value: $550)
Copywriting and SEO Masterclass (Value: $550)
Google Analytics Workshop (Value: $550)
Building a Content Creation System (Value: $550)
Getting Started with Paid Ads workshop (Value: $550)
How to Get Started Outsourcing (Value: $550)
Leads on Autopilot workshop (Value: $550)
Total value - $5,489.00
How will you know this program will work?
It’s natural to wonder if investing in a marketing program or working with a consultant will pay off.
Here’s how the Map Out Your Marketing coaching program is designed to generate results:
Clarity equals impact: By understanding exactly where to focus your efforts, you’ll stop wasting time on generic advice and concentrate on strategies that work for your business. This leads to more consistent leads and better customer conversions.
Tailored, actionable plans: Unlike one-size-fits-all courses, this program delivers a customised roadmap that aligns with your goals, ensuring you’re implementing strategies that directly contribute to your growth.
Proven Framework: This is the same process I’ve used to help 30+ clients attract customers, simplify their marketing, and achieve sustainable growth.
Ongoing Support and Accountability: Weekly coaching and expert guidance mean you’re not just learning—you’re implementing with confidence and making steady progress.
This isn’t just about a short-term win.
It’s about creating a foundation for long-term results.
Still unsure if this is for you?
Let me ask you—how long will you keep:
Trying every marketing strategy and platform, hoping something will stick?
Wasting time on marketing that doesn’t work for your business?
Feeling stuck and unsure about how to consistently attract customers?
The truth is, the biggest thing stopping businesses from growing is their marketing. They’re either not doing enough or not doing the right marketing.
But when you take the time to lay the foundations and create the marketing systems, you will never have to worry about where your next customer comes from again.
FAQs
If you have any questions about this package, please email me hello@becalison.com.au
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It’s a 6-month personalised group coaching program designed to help solopreneurs create tailored marketing strategies, implement systems, and consistently attract dream clients with confidence.
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This isn’t a one-size-fits-all course. You’ll follow a proven framework tailored to your business, with live coaching, expert workshops, and actionable guidance to help you implement strategies, not just learn them.
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I recommend allowing up to 5 hours per week for coaching calls, watch modules and implement the strategies.
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All coaching calls and workshops will be recorded and accessible to watch at your convenience.
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No problem! This program covers foundational modules to help you gain clarity and build your strategy from the ground up.
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Yes, if you implement what we come up with and stay consistent, you will get customers.
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Results will vary based on your effort and implementation, but past clients have achieved consistent leads, increased revenue, and greater confidence in their marketing.
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You’ll have weekly group coaching calls, access to expert workshops, community feedback, and built-in accountability to keep you on track.
This is a marketing group, and our support is focussed on marketing, if you have questions relating to other areas we will do our best to help.
Payment plan
$195 per week for 26 weeks
Weekly group coaching calls for support and tailored guidance.
Monthly expert-led workshops to learn and implement key strategies.
Lifetime access to foundational modules covering clarity, messaging, funnels, and lead generation.
Actionable templates and tools to simplify marketing implementation.
Private community for feedback, accountability, and celebrating wins.
Fortnightly roundtable co-working sessions for live implementation and productivity.
90-day progress check-ins to track achievements and refine strategies.
Access to all program recordings for ongoing learning and growth.
Custom marketing plan workbook to map out strategies and track progress.
Accountability structure to keep you motivated and focused throughout the program.
Pay in full
$4,990 upfront
Weekly group coaching calls for support and tailored guidance.
Monthly expert-led workshops to learn and implement key strategies.
Lifetime access to foundational modules covering clarity, messaging, funnels, and lead generation.
Actionable templates and tools to simplify marketing implementation.
Private community for feedback, accountability, and celebrating wins.
Fortnightly roundtable co-working sessions for live implementation and productivity.
90-day progress check-ins to track achievements and refine strategies.
Access to all program recordings for ongoing learning and growth.
Custom marketing plan workbook to map out strategies and track progress.
Accountability structure to keep you motivated and focused throughout the program.