Virtual Marketing Manager for solopreneurs: Scale your business without doing it all yourself
Done-for-you marketing strategy, content, and lead generation systems and automations, so you can focus on growing your business, not managing your marketing.
Holistic marketing and lead generation support without you doing it all.
You’ve built a successful business, likely hitting six figures, but your marketing is inconsistent because:
You’re too busy to manage social media, email marketing, and funnels.
You’ve tried outsourcing to VAs, but they needed constant direction.
You know marketing drives growth, but you don’t have time for it.
The truth is, you don’t need more tools or freelancers, you need a Virtual Marketing Manager to handle everything from marketing strategy to execution, so your business grows without bogging you down.
Imagine your marketing running without you…
Consistent content that attracts leads—without posting daily.
A trusted marketing partner who knows exactly what to do.
More time for clients, launching new offers, or just enjoying life.
You’ve tried outsourcing, but the problem wasn’t you, it was who you hired.
Social Media Managers: Can post content but don’t build systems that generate consistent leads.
VAs: Can execute tasks but need constant direction.
Agencies can be inaccessible for solopreneurs and small service based businesses.
What you actually need:
A Virtual Marketing Manager who focusses on your marketing and lead generation from a holistic approach, not just one piece.
What is a virtual marketing manager?
A Virtual Marketing Manager is more than a VA or social media manager, they manage your entire marketing strategy and execution, including:
Marketing strategy and campaign planning tailored to your goals.
Lead generation funnels to capture and convert leads automatically.
Social media marketing and ad management—done for you.
Email campaigns to nurture your audience and drive sales.
Performance reporting and optimization to ensure results.
With me as your Virtual Marketing Manager, you’ll get a full marketing system designed to grow your business, without you having to manage it.
More than just social media management
Working in collaboration with you, we build marketing systems that generate and nurture leads, combining strategy, execution, and optimisation.
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Save 10 hours per week
Focus your time and energy on the other revenue generating activities, let us handle the rest.
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A full marketing system
Not just social media, together we build complete systems that drive leads and conversions, covering content, email, ads, and more.
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Lead generation without hastle
From opt-ins to automated funnels, I create systems that generate leads and grow your email list.
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Expertise without the expense
You get the expertise of a marketing strategist and team without the overhead costs of hiring in-house.
How it works
Step 1 - Strategy and planning:
We start with a deep-dive strategy session to define your goals.
You receive a customised marketing plan covering content, funnels, and lead generation strategies.
Step 2 - Content and campaign execution:
My team handles everything, social media, email campaigns, funnels, and paid ads.
You receive regular updates without needing to oversee the work.
Step 3 - Optimise:
Monthly performance reports with insights and next steps.
Quarterly strategy calls to adjust campaigns and maximize results.
Ongoing optimization of ad campaigns and funnels.
You know you need marketing support to grow, but finding the right solution isn’t easy.
I’ve seen business owners struggle with VAs who need constant direction, social media managers who only focus on content, and agencies that cost too much without delivering a complete strategy.
That’s why I built this service, to give you expert strategy with done-for-you execution in a way that’s efficient, results-driven, and financially sustainable.
With a blend of onshore strategy and offshore support, I act as your marketing consultant and point of contact, ensuring your marketing runs smoothly, attracts the right clients, and helps you scale, without you managing it all.
Get results like:
345 email subscribers in 7 days without you hustling.
The game plan to position yourself as a tourist destination without doing it yourself.
Increased average engagement rate of 10.21% across both Facebook and Instagram.
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Linja Reid - The Connected Bookkeeper
Bec is an incredible strategist because she really connects in with your business and creates a plan that works for you, your capacity and digs a little deeper when you're feeling lost. She's relatable and easy to work with and makes things really clear for those of us who aren't natural marketers!
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Lisa Infante - Courage to Change Collective
Bec went above and beyond for me, making sure she did background research on where my business sits in the marketplace, so all the info and suggested changes she put forward were directly correlated to areas that will make a difference to the success and visibilty of my business.
You didn’t start your business to spend hours on marketing.
Let us handle it, so you can focus on what you do best, while we help your business grow.
What my clients have to say
Tarsha Graefe - Mindset Coach
I love our marketing strategy calls & how you make sense of all my ideas & make them come to life! You’re a lifesaver 😘
Ros Gervay - Artist
Working with Bec is like having a business bestie by your side! She is a wealth of knowledge, highly skilled and genuinely wants your success. This combination is rare! If you're looking for support in your business, you've found your girl.
Lisa Infante - Courage to Change Collective
Working with Bec has been incredible for my business. Marketing used to feel like a scary beast, but Bec has helped me understand what's behind the strategy and how to implement it effectively. Her knowledge, especially with Facebook ads, is nothing short of amazing. She breaks everything down in a way that's simple and easy to grasp, making the whole process less intimidating. Highly recommend her for anyone looking to take their marketing to the next level!
Hayley - Zynski Bakes
You’re the best !! I sat down and went though the marketing plan you gave me and wow, It’s like everything, so much work I think I’ll wallpaper it.
Case Studies
Dive deeper into the tailored solutions I’ve created for my clients and see the results they’ve achieved using my proven framework.
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Location: Regional Tourist Town
Goal: Become a must-visit destination for touristsThe Challenge:
A talented macaron and cupcake maker wanted her shop to be recognised as a key tourist attraction in her town but lacked the strategy to attract and retain tourists effectively.The Solution:
We built a tailored marketing strategy to position her business as a must-stop destination. Key actions included:Customer Targeting: Refined her ideal client persona to focus on tourists.
Visibility: Created a Tripadvisor presence, improved SEO rankings, and increased positive reviews.
Strategic Partnerships: Collaborated with local tourist operators to promote her shop.
Content & Advertising: Developed a content plan and ran ads on tourist-focused platforms.
The Results:
The strategy significantly increased visibility, boosted positive reviews, and drove more tourist traffic during peak seasons. Her shop became a recognised tourist hotspot in the region.n text goes here -
Location: Adelaide
Goal: Increase customers and sales for a new storeThe Challenge:
Six months into opening, Prelove struggled with attracting consistent customers and relied too heavily on immediate sales rather than nurturing potential leads.The Solution:
We implemented a lead generation and nurturing strategy to grow their email list and drive long-term engagement. Key actions included:Lead Collection: Launched a competition that grew their email list by 345 leads in three days.
Nurture Sequence: Created emails to build trust and awareness, followed by a special offer for participants.
Content Strategy: Crafted engaging content to demonstrate how Prelove solved customer problems.
The Results:
Within 30 days, email campaigns generated $5,000 in sales. Website traffic increased, and targeted ads built from the email list further boosted engagement. -
Industry: Professional Organising
Goal: Scale her business and explore new market opportunitiesThe Challenge:
Allie had big goals but lacked clarity on how to reach them, particularly in tapping into the deceased estate and senior downsizing markets.The Solution:
Using the Map Out Your Marketing framework, we identified opportunities, refined her strategy, and improved her content efforts. Key actions included:Market Strategy: Developed campaigns targeting deceased estates and seniors downsizing.
Content Expansion: Created a calendar of valuable tips, transformations, and eco-friendly product highlights.
Follow-Up System: Implemented a 60-day follow-up strategy to re-engage clients and increase repeat bookings.
The Results:
Allie successfully penetrated new markets, improved client retention, and scaled her business by booking more clients weekly. -
Industry: Real Estate
Goal: To attract and connect with everyday families through personalised messaging and marketing.The Challenge:
Operating in a highly competitive market dominated by large agencies, TLC Properties—a small, family-run real estate business—struggled to stand out. With 40% of the market made up of big brands, their marketing lacked the personal, relatable touch needed to differentiate themselves.The Solution:
We crafted messaging that aligned with how TLC Properties wanted to be perceived:Personalised Positioning: Highlighted their family-oriented, approachable service.
Unique Messaging: Positioned TLC as a “partner in property,” focusing on helping families with property sales and management.
Human Touch: Emphasised their high-quality, down-to-earth approach that resonated with everyday clients.
The Result:
TLC Properties now stands out as a relatable and trusted name in the real estate market. Their marketing reflects their values and personal approach, setting them apart from larger competitors and allowing them to connect more effectively with their target audience.
Hi, I’m Bec Alison
A Small Business Marketing Consultant with 7+ years experience, a Bachelor’s of marketing and a passion for helping solopreneurs and business owners of serviced-based businesses.
I have worked across several hotels in Adelaide as their marketing manager before starting my own business where I have helped 30+ businesses over the last 3 years.
What sets me apart is my commitment to tailoring each marketing plan to fit the unique goals and challenges of every client. I’m not just about following the latest fads; I’m about finding what truly works for your business.
Awards and features
Bonus offer
All new clients receive:
A marketing strategy - A mapped out gameplan to reach your business marketing goals and create a structured roadmap for the year ahead (Valued at $1,990).
Marketing and content audit – A full review of your current marketing efforts with tailored recommendations to optimize your lead generation and conversions (Valued at $990).
Set up of Google Analytics - Track your results with a tailored set up of Google Analytics.
Google business profile review - An audit and update of your Google Business profile (Valued at $290).
A Chat GPT bot tailored for your brand - Receive a marketing assistant Chat GPT bot that will create content in your brand voice (Valued at $590).
A sales process review - A review of your current sales process to ensure you are converting.
Lock in for 6 months, and receive a free quarterly content filming shoot (Valued at $1,990).
Total value - $6,560.00
Investment
To achieve meaningful results, we require a minimum 3-month commitment, allowing time to implement a tailored strategy, build and optimise lead generation systems, create consistent content, and track performance for continuous improvement.
Essentials package
Marketing and content strategy, and 90 day plan
1 x monthly strategy session to review performance and plan upcoming activities.
Monthly marketing strategy and content planning.
Social media management - strategy, profile optimisation, 2 posts per week and stories. Repurposed to other platforms.
1 lead magnet per quarter – Landing page, opt-in form, and 5–7 email nurture sequence.
2 blog posts or email newsletters per month.
Email marketing and list segmentation.
Basic performance tracking with monthly reports and recommendations.
2 additional hours per month of dedicated support to assist with marketing, website updates and customer experience improvements
$6,550 of bonus value.
$359 per week
Growth package
Marketing and content strategy, and 90 day plan
Monthly marketing strategy and content planning.
Social media management - strategy, profile optimisation, 3 posts per week and stories. Repurposed to other platforms.
2 lead magnets per quarter – Landing pages, opt-in forms, and 5–7 email nurture sequences.
4 blog posts or email newsletters per month.
Email marketing, automation, and list segmentation.
Lead generation system setup and tracking.
Monthly performance tracking with insights and growth recommendations.
2 additional hours per month of dedicated support to assist with marketing, website updates and customer experience improvements
$6,550 of bonus value.
$579 per week
Scale package
Marketing and content strategy, and 90 day plan
Social media management - strategy, profile optimisation, 4 posts per week and stories. Repurposed to other platforms.
2 lead magnets per quarter – Landing pages, opt-in forms, and 5–7 email nurture sequences.
6 blog posts or email newsletters per month.
Custom funnel development – lead magnets, webinar funnels, and nurture sequences.
Facebook & Instagram Ads Management – strategy, creative, and performance tracking.
Campaign and launch management – 2 launches per year.
Monthly performance tracking with insights and growth recommendations.
2 additional hours per month of dedicated support to assist with marketing, website updates and customer experience improvements
$6,550 of bonus value.
$997 per week
Not sure which is right for you?
Let’s discuss your needs and find the best solution to help you achieve your goals.
How my team supports your growth:
A Blended Onshore-Offshore Model for Maximum Value
Onshore: I handle marketing and content strategy, campaign planning, paid advertising and performance reviews.
Offshore: My skilled assistant handles content scheduling, reporting, and funnel building.
Blended Model: You get expert strategy with efficient execution—delivering more value for your budget.